'LIFT OFF' was the inaugural graduate exhibition at the new DIT campus in Grangegorman. The aim of the brand was to incorporate both the new campus and the new graduates from the Dublin School of Creative Arts. 'LIFT OFF' looks to the future and explores the exciting journey the graduates are about to embark upon. It represents the next step in their creative careers and the beginning of a long journey of exploration and experimentation. The brand takes on a playful tone, which can be seen throughout the printed material and online presence. Implementation of the design strategy included the exhibition catalogue, promotional billboards, printed and electronic invitations, signage and way finding, promo videos and website. ‘LIFT OFF’ intends to engage and excite both students and other professionals.